Business Communication Case Study Example | Topics and Well Written Essays - 750 words

Business Communication - Case Study Example A lack of central knowledge portal A communicative gap can be caused by inability of the employees and employers to find a common point and a common solution can be hardly found. It should be noted that a communication gap between different departments and regions is the result of invisible silos. Communication gap in the business world is often referred to differences of communication between men and women. The latter have changed their communicative strategies and reached incredible heights and leading positions in their companies. Credibility is hardly reached by women. They have to assure their business partners of their professionalism and well-developed skills. There are different communicative strategies among men and women, when the former play their communicative rules in accordance with well-established communicative strategies and the latter do not have those communicative strategies at all (Darling & Beebe 2007, p. 78). A lack of formal meeting structure It is hard to sol ve a problem of communication gap, especially when there is no formal basis for meeting and discussion of the employees’ concerns. Moreover, communication problems were even more intensified by the absence of the feedback system. The company tries to introduce their own communication improvement system, but taking different measures often fails. For example, there are â€Å"performance development reviews† as a formal tool between a manager and direct report. Personnel are concerned about their salaries, but there are a lot of those, who do not believe in the reliability of this strategy. Lack of formal Training It is evident that employees of the company are lacking of formal training. A relevant strategy is to improve communication in different departments, because implementation of innovations and changes is rather challenging for the company. A lot of flaws in the feedback system. It is also appropriate for the company to develop and promote a clear cooperation amo ng the employees. Managers of the company implement two basic approaches to foster communication in the company: laissez faire approach and traditional culture. Due to the conservative leadership practices in the organization, there are a lot of weaknesses in communication style of the company. Old views of the company’s leaders are preventive factors for innovative and creative thinking development of the employees. A presence of another leader, who is able to foster progressive thinking and policy of the company, is a great benefit for the staff (Johnson, Donohue, Atkin & Johnson 1994, p. 113). A modern approach is a strong background for development and innovations implementation in the company. A different background is a favorable factor for the company’s development. Employees are engaged in different activities and are promoting and increasing the Inglis Value of teamwork. No clear demarcation of responsibilities especially implementing operational change An imp ortant advantage for the company is the fact that the MD brought with him innovative elements from his previous company. This fact is appropriate for success and development within the organization, because Minsky and Martin (1998) claim: â€Å"first, the dissolution of  the hierarchical model of organization  has been accompanied by a changing relationship between the organization and the individual; individual contributors become the organization’s most valuable resource; contemporary organizations have highly permeable

Marketing management exam Essay Example | Topics and Well Written Essays - 2000 words

Marketing management exam - Essay Example However, summed with faulty anticipation of the market trends and too much investment in a particular project to support its aggressive marketing strategies, Tesco also had to face significant challenges in securing the desired return on its investment along with affecting its market reputation to a considerable extent. Illustratively, it was because of the same reason that the launching of Tesco’s fresh and easy store failed in the US market recently. Marketing Plan for the First Year: One of the major problems that Tesco is facing is maintaining accuracy in anticipating the changing needs and wants of the customers. Therefore, in the first year, Tesco should build such product management strategies that could identify the tastes and preferences of the potential customers. Besides ensuring the quality while offering the products to its potential customers, Tesco shall also try to renovate the older products according to the tastes and preferences of the customers to augment t heir demand. Similarly, as a market leader and to make a stronger appeal to its customers, Tesco should note that in the modern world the customers are becoming increasingly quality driven. Therefore, Tesco should reassess its marketing processes concerning certain products in order to attract the customers’ loyalty at a greater degree. To be specific, Tesco should also be concerned regarding its product quality rather than entirely focusing on pricing at a cheaper rate than its competitors. Tesco must also pay due attention on enhancing its customer relationship model to sustain its competitive advantages at stake owing to the rising competition and the various ethical issues surrounding its regular functioning. Accordingly, to maintain transparency and enrich its customer recognition, the company should emphasise taking regular feedbacks from its various stakeholders including customers, employees, suppliers and shareholders. As expected, the feedbacks shall assist Tesco to balance its shareholder-centric objectives and its sustainability goals in a more competent manner and overcome the currently observed challenges. Marketing Plan for the Second Year: In the following year, Tesco should deliver due emphasis on storing and interpreting the feedbacks obtained from the stakeholders. This will certainly assist the company not only to develop a more objective oriented business functioning to reward a better market stance but will also enrich its product/service marketing strategies, contributing to a more competitive advantage to the company. It will be noteworthy for the company to ensure that the feedbacks obtained from the customers and other group of stakeholders are not misinterpreted, which will further assure accuracy in its market anticipation. Likewise, the company can develop different strategies to suffice the market trends and demands in different places. It is very much essential in this context that Tesco aims at taking a competitive advant age of its brand name and keep focusing on its transparency obligations as well as better customer focus in its marketing operations. Besides, in the second year of application of this marketing plan, the company needs to take an assessment of the strategic application effectiveness. Accordingly, Tesco must also shift from its